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Strawberry Milky Candies

By Fujiya 

Fujiya released the Strawberry Milky candies punctually for their 60th anniversary. If you’re familiar with Fujiya’s classic candies you know what to expect: chewy softness and a smooth, milky texture that melts on your tongue.

As with almost all Japanese sweets, Fujiya Strawberry Milky candies come individually wrapped.

Peko-chan, the little girl with the pig tails on the package, is Fujiya’s advertising mascot, well-known and beloved in Japan: typically life-sized Peko-chan dolls stand at the entrance of every Fujiya shop.

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Contributed by Rene

Rene is a writer and trend researcher. Born to Japanese parents in Vienna, Austria, she studied fashion and industrial design in Vienna, working as a make-up assistant (where she learnt to decode the complex world of primers, foundations and powders) and briefly as a stylist. After a year under the scorching sun in rural Thailand, Rene finally arrived in Tokyo and spent seven years writing for design magazines and researching trends in youth culture and design. She is White Rabbit's expert on Japanese beauty goods, fashion, and design products.

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