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Itomaki AC Adapter

By Softbank 

The itomaki by Softbank is an AC adapter announced for June.

While it’s generally unusual for AC adapters to be announced, the itomaki, available in five colors, deserves a special mention for its quirky and unusual design, based on the concept of Japanese Simplicity.

The itomaki resembles a spool of thread, saving space and preventing an unsightly tangle of cables. The length of the cable is 1.5m and you can adjust the length to match your purpose by reeling it.

Softbank Itomaki AC Adapter White

The itomaki AC adapter for iPhones will be released in mid-June
Colors: white, gray, blue, pink, green
Compatible with Lightning
Price: (¥3,600Prices are approximate only and subject to change.
White Rabbit Express service fee and other costs not included.

The itomaki AC adapter for iPhones/iPads will be released after July
Colors: white, gray
Compatible with Lightning
Price: N/A

The itomaki AC adapter for smartphones’ release date is not yet not specified
Colosr: white, gray
Compatible with a micro USB connector
Price: N/A

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Contributed by Rene

Rene is a writer and trend researcher. Born to Japanese parents in Vienna, Austria, she studied fashion and industrial design in Vienna, working as a make-up assistant (where she learnt to decode the complex world of primers, foundations and powders) and briefly as a stylist. After a year under the scorching sun in rural Thailand, Rene finally arrived in Tokyo and spent seven years writing for design magazines and researching trends in youth culture and design. She is White Rabbit's expert on Japanese beauty goods, fashion, and design products.

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