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Emergency Rice In A Can

By Shunmai Shinkan 

According to the USGA, Japan experiences around 1,500-2,000 earthquakes a year, making it the most vulnerable region for earthquakes in the world. As a result there are many products on the market in Japan which address safety and survival concerns.

The Shunmai Shinkan Emergency Rice in a Can is family dinner’s worth of rice packed into a beer can.

Sold in select vending machines throughout Japan, the durable cans float in water – presumably useful in the event of tsunami or if you drop precious rations while crossing Sumida River to escape looting motorcycle gangs as law and order crumble. You can also admire the can’s beautiful minimalistic design by campfire light as the coyotes begin their long, mournful howling into the stillness of the cold dystopian night.

One Emergency Rice in Can Shunmai Shinkan Set contains:
(¥540Prices are approximate only and subject to change.
White Rabbit Express service fee and other costs not included.
) per 300g (10.6 oz) can.
Shelf-life: up to 5 years.

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Contributed by Rene

Rene is a writer and trend researcher. Born to Japanese parents in Vienna, Austria, she studied fashion and industrial design in Vienna, working as a make-up assistant (where she learnt to decode the complex world of primers, foundations and powders) and briefly as a stylist. After a year under the scorching sun in rural Thailand, Rene finally arrived in Tokyo and spent seven years writing for design magazines and researching trends in youth culture and design. She is White Rabbit's expert on Japanese beauty goods, fashion, and design products.

Share Your Comments
  • Johnny Maple

    daaaamn son! like this rice be the schnizzle schnazzle! Fo real bitch!!