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Breath Palette Toothpaste

Breath Palette is the ideal toothpaste if you don’t like the minty taste of generic toothpastes: it has thirty-two different flavours to pick from, including exotic ones such as Cafe Au Lait or Pumpkin Pudding.


Most mainstream consumer toothpaste brands contain are very abrasive and contain alcohol, ingredients which can be damaging especially if you have sensitive teeth and gums. Alcohol dries your gums, hindering saliva production, and leads to halitosis (bad breath).

The micro-beads in the toothpaste are strong enough to remove plaque — the bacterial layer that causes tartar and cavities — but mild enough not strip your teeth of their protective enamel. Other toothpaste brands are often 50% abrasives.

The toothpaste doesn’t foam as it is free of sodium lauryl sulfate (SLS) and doesn’t contain fluoride, which makes it extremely suitable for children. SLS, used in many toothpastes, causes and prolongs aphthous ulcers, and is also responsible for taste alteration. Fluoride in small amounts is generally considered harmless for adults (although that is debated), but children should not ingest any at all.


Not too sure, if you’ll like Indian Curry-flavoured toothpaste but curious? Each tooth paste comes in handy 25g tubes, an ideal travel size.

Pick one or more of these original flavours. They’ll also make great gifts:

01 Amajio
02 Tropical Pine
03 Peppermint
04 Fresh Yogurt
05 Green Tea
06 Rose
07 Monkey Banana
08 Honey Breath
09 Kiwi
10 Cafe au lait
11 Plum
12 Tsugaru Apples
13 Vanilla
14 Indo Curry
15 Strawberry
16 Orange California
17 Kyoto-style Matcha Tea
18 White Peach
19 Kishu Plum
20 Lavender
21 Darjeeling
22 Cinnamon
23 Grape
24 Lemon Tea
25 Bitter Chocolate
26 Blueberries
27 Caramel
28 L’Espresso
29 Grapefruit
30 Pumpkin Pudding
31 Cola

Calcium carbonate, Water, Glycerin, Cellulose gum, Menthol, Dipotassium Glycyrrhizate, Honeysuckle Extract, Butylene Glycol, Scutellaria Baicalensis Rooth Extract, Panax Ginseng Root Extract, Sapindus Mukurossi Peel (Soapberry) Extract, Xylitol, Glycyrrhiza Galaba (Licorice) Extract, Fragrance

Which flavor sounds best to you? Reply in the comments section below.

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Contributed by Rene

Rene is a writer and trend researcher. Born to Japanese parents in Vienna, Austria, she studied fashion and industrial design in Vienna, working as a make-up assistant (where she learnt to decode the complex world of primers, foundations and powders) and briefly as a stylist. After a year under the scorching sun in rural Thailand, Rene finally arrived in Tokyo and spent seven years writing for design magazines and researching trends in youth culture and design. She is White Rabbit's expert on Japanese beauty goods, fashion, and design products.

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