Not sure how they got away with it but Japanese fashion magazine POPEYE basically boosted the name and likeness of the spinach-eating sailor man and created a magazine powerhouse. This year they’re joining BEAMS to mark the lifestyle company’s 40th anniversary with the POPEYE x BEAMS Wristwatch and a slew of other cool swag.
Made with the help of Seiko Instruments, this blue or navy wristwatch features Popeye on the watch face with his arms ticking away minutes and hours like he’s winding up for a punch. Finished with a simple military aesthetic, consider this timepiece equal parts collectible and stylish.
Check out the rest of the POPEYE x BEAMS 40th Anniversary Collection for Vans sneakers, Champion tees, and more.
Color: olive, navy