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According to the USGA, Japan experiences around 1,500-2,000 earthquakes a year, making it the most vulnerable region for earthquakes in the world. As a result there are many products on the market in Japan which address safety and survival concerns.
The Shunmai Shinkan Emergency Rice in a Can is family dinner’s worth of rice packed into a beer can.
Sold in select vending machines throughout Japan, the durable cans float in water – presumably useful in the event of tsunami or if you drop precious rations while crossing Sumida River to escape looting motorcycle gangs as law and order crumble. You can also admire the can’s beautiful minimalistic design by campfire light as the coyotes begin their long, mournful howling into the stillness of the cold dystopian night.
One Emergency Rice in Can Shunmai Shinkan Set contains:
(￥540Prices are approximate only and subject to change.
White Rabbit Express service fee and other costs not included.) per 300g (10.6 oz) can.
Shelf-life: up to 5 years.