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Beauty Soap by Cow Brand

By Cow Brand 

The Beauty Soap (¥600Prices are approximate only and subject to change.
White Rabbit Express service fee and other costs not included.
) (Pack of 6 bars) by Cow Brand is one of the most beloved, popular beauty basics in Japan, very much like the Nivea Creme in Germany or the E45 Cream in England. The name hints at the main ingredient of the soap, milk fat, and at the same time is a word play with the Japanese word for face: kao (顔, かお)

Cow Brand was founded in Kyoshinsha in 1909 and has been continuously producing soap since. Production never stopped, even when their facility (the largest soap factory in Japan) was destroyed during World War II.

(I used to spend most of my childhood summers in Japan and I can still remember the typical evening smell that hung in the air past five o’clock: that perfumy, clean Cow Soap fragrance wafting out of almost every opened bathroom window into the alleys. In the 1970s and 80s the pre-dinner ofuro was still a non-negotiable ritual for every family member.)

Cow Beauty Soap contains milk, milk-fat and squalene. The blue Cow Soap is jasmine-scented, while the red Cow Soap has a subtle rose fragrance.

Specifications:
Net weight: 85g
Size: 178 x 90 x 32mm

(Although Cow Beauty Soap is relatively mild, my personal advice is to avoid using soap on your face: rather use it as a body soap.)

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Contributed by Rene

Rene is a writer and trend researcher. Born to Japanese parents in Vienna, Austria, she studied fashion and industrial design in Vienna, working as a make-up assistant (where she learnt to decode the complex world of primers, foundations and powders) and briefly as a stylist. After a year under the scorching sun in rural Thailand, Rene finally arrived in Tokyo and spent seven years writing for design magazines and researching trends in youth culture and design. She is White Rabbit's expert on Japanese beauty goods, fashion, and design products.

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